Name: OpenForum: Dubai
Start: 2026-10-07T15:00:00-04:00
End: 2026-10-07T20:00:00-04:00
Location: Someone’s House

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Thursday 12 March–9:30 AM–11:30 AM
Century Club, London W1D 6LQ

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Thursday 12 March–9:30 AM–11:30 AM
Century Club, London W1D 6LQ

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Dubai

The Strategic Value
of Premium Media

Wednesday 7 October 2026, 3:00 PM-7:30 PM

Someone’s House, Al Quoz 1, Al Khayat Avenue
Warehouse 16 - Dubai - United Arab Emirates

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Thursday 12 March–9:30 AM–11:30 AM
Century Club, London W1D 6LQ

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How to gain alignment and drive results

Effective marketing will always be complex. But it needs to be measured, accountable, and prove real results. While some say the funnel needs reinventing, the real opportunity is much simpler: Connect it, don’t replace it.

Does your advertising budget go where attention flows?

In a market built for speed — performance-driven, social-heavy, and increasingly shaped by automation, fragmentation, and AI-generated content — one currency is getting harder to earn: Attention. It's why  the region's sharpest brands are rethinking media quality. And it’s  time to bring this conversation into one room.

You're invited to a closed-door gathering with the brands, agencies, and partners exploring the value of premium media across video, audio and digital out-of-home. Not a pitch. Just real conversation focused on using premium environments to earn attention – and gain a business advantage.

Agenda

9:30 AM

Arrivals and breakfast

10:00 AM

Welcome and opening remarks

10:05 AM

Research presentation - The case for full funnel

10:25 AM

Panel – Measure what matters

10:45 AM

Closing remarks

10:50 AM

Coffee and networking

11:30 AM

Event finishes

Wednesday, August 24

7:00 – 9:00 AM

Breakfast - Card Room

Agenda

3:00 PM

Arrivals

Opening Remarks | Terry Kane, Managing Director - Africa, Middle East & Turkey | TTD

3:30 PM

3:40 PM

The Growth Gap | Lukas Fassbender, SVP EMEA | TTD

3:55 PM

Panel: Why Premium Wins in CTV

Moderator: Fash Dabeshkhoy, Head of Partnerships, Africa, Middle East & Turkey | TTD

Salah Gadallah, Commercial Lead MENAT | Netflix

Reuben Lawrence, Director of Marketing | Disney

Teresa Antas Rio, VP Marketing & Brand | OSN

Jad Saab, Commercial Director | Shahid

4:20 PM

Panel: The Power of Audio

Moderator: Mansour Salame, Senior Director BD | TTD

Elie Chammas, Head of Advertising | Anghami

Lemya Soltani, Co-Founder & CCO | Next Audio

Patricia Lynn Dixon, Global Head of Programmatic | Capital.com

4:40 PM

Break

4:50 PM

Panel: From Reach to Relevance (DOOH)

Moderator: Ashnee Thacker, Director Client Services | TTD

Dylan Temple-Heald, Head of Programmatic (pDOOH) | Hypermedia
Yasmine Al Turk, Advanced DOOH & Supply Lead, MENA | WPP
Dom Kozak, Director of Programmatic | JCDecaux - Middle East

5:10 PM

Keynote Dr. Noah Raford

5:40 PM

Closing comments | Terry Kane, Managing Director - Africa, Middle East & Turkey | TTD

5:45 PM

DJ set, networking

7:30 pm

Event close